The Results

Three businesses. Three starting points. One outcome.

Strong product, real community, and a guest experience that hadn't yet caught up with everything else they'd built. The work in each case was the same: help the operator see clearly through the lens of experience, value, and loyalty. Identify the moves that create real momentum. Then do the work alongside them.

Case Study 01

Avery Brewing Co. · Boulder, CO

High-volume craft brewery · Opening operator · Full hospitality build

"Wow, that was fast" was the universal guest reaction, even on our busiest nights. Speed was an act of care. That was the culture the team built together.

The Situation

Building a hospitality culture from the ground up at Boulder's highest-volume taproom. The challenge was never the volume. It was refusing to let volume become an excuse for anonymity.

The Approach

The team built an ecosystem where every touchpoint was intentional. Handhelds on the floor moved beer faster than guests expected. Staff listened in real time and responded to what they heard, dropping tasters mid-conversation because they were genuinely paying attention. Comment cards captured names and addresses. Names became personal thank-you notes from the team members guests had called out by name. Return incentives were tailored to the individual.

Together, the team turned volume into intimacy, every shift.

The Result

Avery Brewing became the number one rated restaurant in Boulder. The hospitality culture built there became the foundation for what Contagious Loyalty looks like in practice.

Case Study 02

The Boat Tow · Aspen, CO

New market · First full season · Community-built guest relationships

When a guest left, they were already thinking about their return. Our job was to make sure they knew we were too.

The Situation

Launching in one of the most celebrated hospitality markets in the world. Aspen guests have real options and discerning taste. Locals choose slowly and loyally. We had one full season to earn our place.

The Approach

The goal was never to collect addresses. It was to create an experience so genuine that guests wanted to stay connected after they left. When the experience earns it, guests tell you who they are. By the end of our first full season, 500 local guests had chosen us and left a way to reach them. During stick season, the team responded to every one of them personally. It was a collective commitment, a promise kept to every guest who had given us a piece of their loyalty.

The Result

Strong local repeat-guest foundation established within a single full season. Neighborhood favorite in one of the most celebrated markets in the world.

Case Study 03

Lawson's Finest Liquids · Waitsfield, VT

Established craft brewery · Under-activated loyalty program · Full hospitality expansion

The infrastructure was already there. The guests were already there. What was missing was a team that understood why loyalty matters and made it feel like hospitality.

The Situation

An existing loyalty program with real potential that hadn't been fully activated. Consistent leadership attention, intentional promotion, and a culture of enrollment were all missing.

The Approach

Brought visibility and energy to the program across the entire team, making enrollment a natural part of every guest interaction. When the team understood why loyalty matters, it stopped feeling like a task and started feeling like hospitality. Built out a broader framework around that foundation: weekday traffic initiatives, local engagement strategies, and a clear standard for the guest experience at every touchpoint.

The Result

+84% loyalty member sales
+90% new enrollments
+12% average spend per order

All year-over-year. All in a single quarter.

This is what the work produces.

Three different businesses. Three different markets. The same framework applied with intention and results that speak for themselves.

If you're ready to find out what's possible in your business, the conversation starts with a Craft Hospitality Tune-Up.

Start with the Tune-Up — $800